Yellowpop X Kenny Scharf Collaboration – StreetArtNews

Celebrating the essence of pop art and Kenny Scharf’s edgy, playful aesthetic, Yellowpop has unveiled its latest bold collaboration.

Miami, USA – October 17, 2024 – Yellowpop, known for merging the worlds of pop art and home decor, is thrilled to announce its newest collection in partnership with the legendary Kenny Scharf. This exclusive collection captures the surrealist, energetic style that has made Scharf a prominent figure in contemporary art.

Scharf’s neon collection marks a new chapter in Yellowpop’s mission to make art accessible. With a modern twist on the pop art movement, the collection electrifies Scharf’s signature boldness and whimsy.

“Yellowpop excels at connecting the dots between pop culture and home decor by collaborating with the biggest names in art. This collection with Kenny Scharf captures the rebellious energy of pop art in a playful, creative way,” say Jeremy Cortial and Ruben Grigri, co-founders of Yellowpop.

Kenny Scharf: A Living Icon of Pop Art
Kenny Scharf rose to fame in the 1980s New York East Village art scene with his vibrant, surrealist creations and collaborations with icons like Keith Haring and Jean-Michel Basquiat. Scharf’s work—playful, futuristic, and rich in neon imagery—bridges the gap between pop culture and fine art. His use of glowing, neon-like elements makes this collaboration with Yellowpop a seamless continuation of his creative journey.

“I am a sucker for colorful bright lights. Don’t fight, keep it bright,” says Kenny Scharf.

The Kenny Scharf x Yellowpop collection brings together Scharf’s signature vibrant vision with the energy of pop art. Each piece in the collection highlights the bold colors and distinctive style that have solidified Scharf’s place as a pop art legend.
Launch Information

The Kenny Scharf x Yellowpop collection will be available for early access starting October 17, 2024. Produced in limited quantities, this is a rare opportunity for fans and collectors to own one of these exclusive neon pieces. Visit www.yellowpop.com and follow Yellowpop on Instagram for early access, updates, and to shop the collection before it sells out.

“Kenny’s work has always been a burst of color and creativity, and this collaboration perfectly aligns with our vision of making bold, joyful design accessible to everyone,” add Jeremy Cortial

About Yellowpop

Yellowpop is a home decor brand on a mission to change the way we decorate our spaces. By partnering with globally recognized artists, Yellowpop transforms iconic artworks into vibrant neon designs that inspire creativity and joy. Our LED neon signs are designed to inspire boldness and brighten spaces, creating a unique way to bring art into everyday life. With collaborations that span the art and design world, Yellowpop is making homes, and the world, a brighter place—one neon sign at a time.

Check out below for more photos of the collaboration.