Selling a luxury property is harder than you think. The higher the price tag goes, the smaller your potential pool of buyers becomes. Therefore, you need to be astute in the methods and decisions you make. Read on as we give our top tips for selling a luxury property.
Find the Right Sales Method
There are plenty of estate agents who specialize in high-end properties. However, some will be better than others and may be more suited to your needs. Each will take a percentage of the final sale value, so it is always in their best interest to get you the best price possible.
When you hire an agent, you tap into a wealth of knowledge and information. They will have a network of colleagues who know buyers searching for properties. Agents will also have insights into the luxury market, telling you about similar houses in the area and getting the best price for profit and saleability.
You should not overlook quick cash buyers either. Cash-for-home companies such as WeBuyAnyHome are typically associated with the purchase of low-cost properties for renovation, though they do buy properties of any type. With the sale taking part in as little as seven days, this can seriously cut down the time it takes to sell the property. You will then have the cash to spend, reinvest, or buy a property elsewhere.
When selling a luxury property, people will want to come in and put their stamp on a home. However, that does not mean they won’t want everything already at the highest level. This means you have to make a certain degree of investment to sell the home. Get an interior designer in, decorate, and update appliances for top-of-the-range products if need be.
One tactic is to begin to compile a narrative about the property, such as through The National Archives. Do some research into how and when it was built. Find any interesting stories from old newspapers and publications. If it has had any celebrity inhabitants, make sure you know who they are and add them to the document. All this makes potential buyers think they are part of a lineage and attracts them to the home.
Finally, leverage every possible method of advertising available to you. Invest in professional pictures and videography. The property industry is evolving, according to The Standard, so why not post yours on social media, and make a new story out of the sale of the property if it does have an interesting history? This will spread the word about your home sale.
Host an Open House Event
Finally, consider hosting an open house event. Send out invites to professionals, colleagues, real estate agents, potential buyers, and anyone else who could be a lead on a sale. Make sure you treat it like a high-end party, offering drinks, nibbles, and a VIP tour of the property and its features.
Get the right agent, spice up the property, and then invite people to experience it. This is sure to be the icing on the cake, and you will be guaranteed to sell your luxury property in no time.
