Luxury Life | Influential Influencer

Interviewed By Vanya Jain

Roohi Baweja is a multifaceted powerhouse, blending her professional expertise with a passion for luxury and style. As the Head of Department at Amul, she leads with vision and innovation, driving success in the renowned dairy brand’s strategic initiatives. Outside of her corporate accomplishments, Roohi is a prominent luxury fashion and travel influencer on Instagram, where her captivating content showcases her impeccable taste in high-end fashion, exotic destinations, and luxury living. With an eye for elegance and an entrepreneurial spirit, Roohi seamlessly navigates the worlds of business and lifestyle, inspiring her audience to embrace sophistication and wanderlust in every aspect of life.

We got the amazing opportunity to get in talks with Roohi Baweja and dive into her world of glamour, luxury and fashion combined.

Roohi, how did you go from leading at Amul to becoming a digital creator in luxury, fashion, and travel?

I’ve always had a passion for fashion, travel, and storytelling, but my role at Amul helped me develop skills in branding, marketing, and audience engagement. Once I realized how powerful digital platforms could be for expressing my creativity, I decided to transition. I started sharing my personal style, luxury experiences, and travel moments with my followers. The journey grew organically, and now, as a content creator, I blend my love for high-end fashion and global exploration with the skills I honed in the corporate world.

What’s the most extravagant splurge you’ve made on fashion or travel? Was it worth it?

The most extravagant splurge would definitely be a luxury getaway to London combined with a bespoke couture dress for a special event. It was an indulgence, but absolutely worth it. Not only did it create unforgettable memories, but it also gave me the content I could share with my audience, blending travel and fashion in a way that felt truly authentic. The photos, the experience, and the connection with my followers made it all worth it!

If your life were a luxury brand, which one would it be and why?

If my life were a luxury brand, it would be Chanel —timeless, bold, creative, and always evolving. Chanel perfectly represents my approach to life: mixing classic elegance with modern trends and a bit of playful irreverence. It’s a brand that’s not afraid to be different, and that’s how I see my influencer journey—unique and unapologetic.

Which fashion trend do you secretly think is overrated, but still wear anyway?

I would say “athleisure” is a trend that can sometimes feel a bit overdone. It’s everywhere, and while I do think it has its place, it’s not always my first choice. However, I do wear it from time to time, especially for travel days or when I’m running errands. There’s something about comfort that always wins in the end!

When you travel, do you pack light or pack for every luxury moment possible?

Oh, I definitely pack for every luxury moment possible! It’s all about versatility, so I make sure to bring outfits for every occasion—from casual beach days to high-end dinners. I like to have options, and with the amount of content I create while traveling, each day deserves its own look.

What’s your secret to looking fabulous while juggling a corporate job and a fashion empire?

The secret is efficiency and consistency. I’ve mastered the art of time management—balancing both worlds requires planning. I try to streamline my wardrobe so I can easily transition from work attire to something more creative for my fashion content. Plus, I always make time for self-care to keep my energy high and my mind sharp, which is key for both my job and my influence.

Lastly, What’s your go-to fashion piece that always makes you feel like you’re living the dream?

My statement trench coat. It’s timeless, chic, and adds an instant touch of sophistication to any look. I can throw it over anything—whether it’s jeans or a dress—and it instantly elevates the outfit. Whenever I wear it, I feel like I’m living my best, most stylish life.

Roohi Baweja’s journey is a remarkable testament to the power of balancing professional success with personal passion. Roohi’s ability to seamlessly merge business acumen with creativity showcases her versatility and commitment to excellence, leaving a lasting impression on both her industry and her audience.

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Dive Into The Luxury Life Of Roohi Baweja. An Influential Influencer On Instagram. As A Leading Luxury Travel Influencer, She Shares Exclusive Travel Experiences And High-End Destinations. Follow This Renowned Instagram Content Creator And Influencer For Instagram For Luxury Lifestyle Instagram Moments. Explore The World Of A Famous Instagram Influencer And Luxury Influencer With Impeccable Style At Delhi Royale Luxury Lifestyle Blog https://www.delhiroyale.in/luxury-lifestyle-blog