Renowned cognac house Hennessy is set to unveil its first-ever immersive exhibition in the region, marking 300 years of unparalleled craftsmanship and innovation. The exhibition, titled “Crafted, by Hennessy,” will be happening at The Exchange, TRX in Kuala Lumpur from 25 October to 3 November 2024.
The exhibition represents a remarkable milestone for both Hennessy and Malaysia, a country that has shared a rich history with the cognac maker for over 155 years. Visitors will have the unprecedented opportunity to view five rare pieces never before displayed in Malaysia, offering a glimpse into the brand’s storied legacy of cognac production.
The exhibition is designed as a multi-sensory journey through different themed spaces, each highlighting a unique aspect of Hennessy’s world. Visitors will explore the “Foundation of a Legend” section, which chronicles the intertwined destinies of the Hennessy and Fillioux families, who have been the custodians of the brand’s expertise for generations. The exhibition also features spaces dedicated to the natural elements of cognac production, the art of double distillation, and Hennessy’s significant influence on global culture.
For cognac enthusiasts, the exhibition offers an exclusive masterclass program featuring tastings of prestigious selections including Hennessy Paradis, X.O, V.S.O.P, and the Master Blender’s Selection No. 5. These sessions provide an intimate look into the craftsmanship that has defined Hennessy’s products for centuries.
The brand’s connection to Malaysia dates back to 1868, when Hennessy made its first shipment to what was then known as Malaya. Since then, it has become deeply woven into Malaysian culture, particularly in celebrations and business gatherings, where it has become a symbol of success and refinement.
Today, Hennessy’s influence extends far beyond its original roots in France’s Charente region. The company maintains a library of over 350,000 barrels of eaux-de-vie, some containing spirits that have aged for more than two centuries. This vast collection represents one of the largest reserves of aged cognac in the world, overseen by generations of master blenders who maintain the delicate balance between tradition and innovation.
“By honouring tradition, while embracing innovation, we not only preserve our legacy but also pave the way for future generations. As we celebrate Richard Hennessy’s 300-year legacy in 2024, our commitment to Malaysia shines brighter than ever. Crafted, by Hennessy invites Malaysians to explore three centuries of craftsmanship, innovation, and mastery. We are not merely commemorating history; we are opening doors to a deeper appreciation of our legacy and shaping the future of luxury spirits for generations to come,”
Nausicaa Charrier, Marketing Director of Moët Hennessy Singapore & Malaysia
The exhibition features curated spaces, each unveiling a unique facet of Hennessy’s rich heritage:
- Foundation of a Legend: Delve into 300 years of legacy, tracing the extraordinary journey of Richard Hennessy and the intertwined story of two legendary families – Hennessy and Fillioux – who have perfected the craft over generations. This space also commemorates over 155 years of Hennessy’s iconic presence in Malaysia, celebrating key milestones and memorable moments that have cemented the brand’s enduring influence in the region.
- Excellence by Nature: Discover the cognac-making process from the very beginning, exploring the terroir and grapes that bring the world’s finest cognac to life.
- Inside Cognac: Uncover the secrets of double distillation – a rare glimpse into the heart of what makes Hennessy’s masterful cognac creation.
- The Art of Hennessy: Witness the expertise of Hennessy’s Master Blenders through interactive displays and rare glimpses into the blending process, offering an insider’s view of the intricate craftsmanship.
- Global Icons: Explore Hennessy’s influence on art, music, and pop culture, which has made it a global icon throughout the ages.
- Wonders of Creation: Discover how Hennessy has continuously innovated while staying true to tradition, featuring a selection of limited-edition pieces that embody this ethos.
- Hennessy Masterclass: Join Hennessy for an exclusive masterclass (only available on selected dates), where you’ll experience a guided tasting of Hennessy Paradis, X.O, V.S.O.P, and the Hennessy Master Blender’s Selection No. 5. Immerse yourself in the artistry and craftsmanship that define these exceptional cognacs. For more information and to secure your spot, head over to https://goodstuffmy.com/shop/hennessy-savoir-faire-masterclass/
The event promises to be a remarkable celebration of craftsmanship, heritage, and the enduring spirit of excellence that has defined Hennessy for three centuries. You can secure your spot* through the official registration website at https://registernowtrxmedia.innerclub.vip/
*For non-Muslims age 21 and above only
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Visuals courtesy of Hennessy
Published by Tim Chew
