Electric vehicle enthusiasts in Malaysia can now experience Denza vehicles firsthand with the opening of the country’s first Denza showroom on 20 February 2025. Global auto retailer Harmony Auto officially launched the premium showroom in Menara Atlan on Jalan Ampang in Kuala Lumpur’s central business district, with plans for a more comprehensive 3S center (sales, service, and spare parts) in Skudai, Johor in the near future.
The strategic move comes as Malaysia’s electric vehicle market continues to expand, with consumers increasingly seeking sustainable transportation options that don’t compromise on luxury and performance. The Denza brand, known for its premium electric vehicles, is positioning itself to capitalize on this growing segment of eco-conscious but luxury-minded consumers.
The impressive 5,500-square-foot showroom in KL’s golden triangle features a modern minimalist design with contemporary finishes and high-end lighting throughout. With space for six vehicles, the facility offers a comprehensive brand experience through interactive digital displays, a premium customer lounge, coffee bar, and dedicated merchandise counter. The showroom is designed to accommodate between 100 to 500 visitors weekly, reflecting the anticipated high interest in the brand.
“Malaysia remains attractive with growth opportunities for automotive brands. The introduction of Denza demonstrates our commitment to bring advanced EV technology to Malaysia as the market’s appetite for sustainable mobility continues to grow. From our preliminary market research, the Denza D9 is well-received and is aligned with the increasing market demand for eco-friendly transportation solutions and premium electric vehicles.”
BYD Asia-Pacific Auto Sales Division General Manager, Liu Xueliang
The showroom opening comes on the same day as the official launch of the Denza D9 fully electric Multi-purpose Vehicle (MPV) to the Malaysian market. As part of the launch promotion, early bird discounts for the D9 were announced during the showroom opening ceremony.
Experienced product advisors will be on hand to guide customers through the features and benefits of the Denza vehicles, ensuring a comprehensive understanding of the technology and luxury elements that define the brand.
“Harmony Auto has a rich heritage in premium automotive retail globally and we are proud to be entrusted to care for the needs of Denza customers in Malaysia. Today is a celebration for the team as we officially open our doors to customers in KL, and very soon in Johor too. We look forward to delivering high-quality service and grow in congruent with market needs.”
Fanny Lee Fong Ching, Denza Harmony Auto KLCC Head of Sales
The Denza D9 is currently available for booking at the newly opened showroom, which operates seven days a week from 9:00 am to 9:00 pm.
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Photo credits: Harmony Auto and the author’s own
Published by Tim Chew
