Australia’s number one super-premium spirit, Grey Goose, is thrilled to announce its inaugural partnership with the Australian Open in 2025 and beyond.
Kicking off next month, this multi-year alliance promises to enhance the fan experience with an all-new summer cocktail honouring the iconic Grand Slam, along with two exclusive courtside hospitality offerings at the much-loved event, which has become a highlight of Australia’s cultural and sporting calendar.
In time for the Open, Grey Goose will debut the Grey Goose Lemon Ace, which has been named a signature serve of the Australian Open 2025. A vodka-infused cocktail created exclusively for tennis fans, the citrus-forward creation combines a perfectly balanced blend of Grey Goose original vodka, passionfruit syrup and sparkling lemonade, served over ice and garnished with a lemon ball and fresh mint. Capturing the zest of the Australian summer, the Grey Goose Lemon Ace showcases Grey Goose’s renowned artistry in crafting visually stunning and fresh-tasting cocktails.
The partnership, and introduction of the Grey Goose Lemon Ace, builds on Grey Goose’s celebrated global tennis legacy, following its longstanding collaboration with the US Open, where the Honey Deuce
US Open Signature Cocktail has become a worldwide sensation. Seen in the hands of multiple A-List celebrities at this year’s tournament, the raspberry-accented signature US Open cocktail has amplified Grey Goose’s presence in the global tennis landscape. Grey Goose now aims to replicate this success at the Australian Open with the Grey Goose Lemon Ace, positioning it as the must-have cocktail of the summer.
Grey Goose will offer fans memorable and stylish ways to embrace the AO with two exclusive, one-of-a-kind experiences designed to complement the tournament’s electric atmosphere.
The Grey Goose Rooftop at the Courtside Bar–an innovative concept introduced last year with sweeping views over Court 6–will be transformed into a Grey Goose haven, where fans can enjoy the action with a freshly mixed Grey Goose Lemon Ace, exclusive to the first-floor bar for ground pass holders. While there, guests can order from a curated cocktail menu, with the bar’s chic ambience setting the mood from day to night.
Meanwhile, Grey Goose will take centre stage at the balcony bar within Club 1905, the new AO Reserve hospitality space named in honour of the Australian Open’s foundation year. Offering unparalleled luxury, Grey Goose will present a drinks menu featuring Classic Grey Goose Martinis and signature serves of its new prestige vodka, Grey Goose Altius.
Elsewhere, fans can enjoy Grey Goose Lemon Ace at a range of hospitality venues across the Melbourne Park precinct.
Commenting on the partnership, a local first for Grey Goose, Bacardi-Martini Australia Managing Director, Luiz Schmidt said, “We are thrilled to bring Grey Goose to the Australian Open, a world-class event that celebrates talent, passion and unforgettable moments. This exciting partnership allows us to enhance the off-court experience, offering fans the chance to enjoy the signature craftsmanship and luxury of Grey Goose in an atmosphere of unmatched excitement and celebration. We cannot wait to share the Grey Goose Lemon Ace with fans both locally and globally who follow this incredible tournament.”
Tennis Australia Chief Commercial Officer Cedric Cornelis adds: “We take great pleasure in welcoming Grey Goose to our partner family. Grey Goose, like the Australian Open, is renowned for delivering unforgettable experiences, making the partnership a natural fit. We’re excited for fans to enjoy this globally renowned tournament while savouring iconic Grey Goose cocktails this summer–and for many years to come.”
These exceptional experiences form part of Game, Set, Goose, Grey Goose’s bold summer campaign, blending the brand’s signature elegance with the exuberant energy of what’s affectionately known as the “Happy Slam.” By combining elevated cocktails, refined hospitality and the vibrant spirit of Australian summer culture, Grey Goose aims to redefine the fan experience, on and off the court.
