How to Build a Strong Personal Brand Online (Especially on LinkedIn)
✨ Introduction: Visibility is a Soulful Strategy
If you’ve ever felt like you’re doing the work, posting online, and still not being seen—you’re not alone. As a business storytelling coach and Ho’oponopono practitioner, I, Neeti Keswani, often work with soulful entrepreneurs and thought leaders who feel invisible in the digital space, especially on platforms like LinkedIn.
But here’s the truth: Visibility is not just about algorithms or content frequency. It’s about authentic energy, intentional messaging, and identity alignment. Your story matters. And if you’re not being seen, it might be because you’re not being fully you.
In this blog, I’m sharing five heart-centered yet strategic branding tips that will help you build an authentic presence online—so your dream clients find you, trust you, and align with your mission.
💡 1. Claim Your Story Before the Algorithm Does
Most people start branding with logos or taglines. But personal branding starts with your origin story. I tell all my coaching clients this: “Your story isn’t random—it’s the roadmap for your audience.”
Whether on LinkedIn, your website, or your podcast bio, you must own your transformation story. Not the glossy version. The truthful one.
✨ Ask yourself:
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What turning point in your life led you to your mission?
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What pain did you alchemize into purpose?
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What is the lesson you want your audience to embody?
This is the same strategy I teach inside the Luxury Unplugged Podcast and my private coaching. When you lead with soul—not polish—you become magnetic.
💬 2. Talk to One Person, Not Everyone
One of the biggest branding mistakes I see? Trying to talk to everyone. But the internet rewards specificity. The clearer you are about who you’re serving, the easier it is to build real trust.
Your messaging should feel like a mirror to your ideal client’s mind and heart.
🧠 Coaching Insight:
In my business storytelling sessions, I guide clients to create a “soulmate audience profile.” We go beyond age or industry—we define their dreams, fears, values, and language.
Want to be unforgettable online? Don’t scream louder. Speak directly to one person’s soul.
🧭 3. Use Ho’oponopono to Clear Energetic Blocks Before You Post
As a Ho’oponopono coach, I believe that your energy speaks louder than your words. If you’re posting from a place of fear, comparison, or pressure, that energy dilutes your brand.
Before I write anything online, I pause and use the Ho’oponopono prayer:
“I’m sorry. Please forgive me. Thank you. I love you.”
This clears subconscious resistance—doubt, guilt, imposter syndrome—and brings me back to clarity.
💡 Tip: Try journaling these 4 phrases before writing your next post or recording your next video. You’ll be surprised how your voice shifts from defensive to divine.
🧠 4. Create Content That Reflects Your Evolution, Not Just Your Expertise
If your content only focuses on “how-to” tips, you’re leaving your audience disconnected from your journey. Remember: People don’t buy your expertise. They buy your energy and experience.
✨ What I tell every client:
“Let your audience grow with you. Let them see your behind-the-scenes, your beliefs, your bravery.”
This is what we do in every episode of the Luxury Unplugged Podcast—we don’t just share success, we share transformation. Share the lesson behind the launch. The breakdown behind the rebrand. The real story behind the strategy.
🔑 5. Align Your LinkedIn Presence with Who You’re Becoming
Your LinkedIn headline, bio, and posts should reflect your next identity, not just your past roles. Too many leaders play small online because they’re still writing bios for the version of themselves they’ve already outgrown.
In my personal brand coaching, we do this identity alignment through powerful prompts:
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Who are you becoming in the next 6 months?
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What belief do you now hold that you didn’t 2 years ago?
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What do you stand for beyond your niche?
Once you’re clear on who you’re becoming, your online presence becomes a vibration, not just a résumé.
🌸 Conclusion: You Were Never Invisible. You Were Just Hiding in Plain Sight.
Being seen online isn’t about mastering the algorithm—it’s about becoming unapologetically aligned with your truth. When you show up as your whole self—with story, spirit, and strategy—you don’t just get noticed. You get remembered.
So whether you’re building a soulful business, launching your personal brand, or writing your next thought-leader post on LinkedIn—start here:
Clear your energy. Share your truth. And lead with story.
You don’t need to shout to be heard. You need to resonate.
✨ About Neeti Keswani
Neeti Keswani is a Business Storytelling Coach, certified Ho’oponopono practitioner, and founder of Plush-ink.com. She is the host of the globally loved Luxury Unplugged Podcast and author of the bestselling book Live Your Dreams.
Her mission? To help soulful entrepreneurs, creators, and visionaries craft brands that are aligned, impactful, and emotionally magnetic—while staying rooted in spiritual practice.
🎧 Listen to the Luxury Unplugged Podcast on:
Spotify | Apple Podcasts | Google Podcasts
📖 Buy her bestselling book: Live Your Dreams
🌐 Website: www.plush-ink.com
📩 For sponsorships and collaborations: [email protected]
▶️ Subscribe to her YouTube: Luxury Unplugged Channel
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