The PREMIÈRE SOUND watch is more than just a timepiece; it is a bold statement of what luxury can be in the digital age. By transforming the classic PREMIÈRE watch into a multifunctional accessory that serves as a necklace and a sophisticated audio device, CHANEL is again leading the charge in the convergence of fashion, technology, and lifestyle. This innovative approach speaks to the brand’s commitment to staying ahead of the curve while preserving the essence of what makes CHANEL, CHANEL.
” I want to be part of what is to come”
Gabrielle Chanel
Lily-Rose Depp: A Story of Freedom and Modernity
CHANEL has again teamed up with Lily-Rose Depp, a face that perfectly embodies the brand’s youthful yet sophisticated image, to introduce the PREMIÈRE SOUND watch. The campaign videos featuring Depp are more than just advertisements—they celebrate the intersection between fashion and technology. Depp’s effortless style and connection to the CHANEL legacy make her the ideal ambassador for this product. She personifies the modern woman deeply rooted in tradition and keenly attuned to the future.
These videos are not just about showcasing a product; they’re about telling a story—a story of freedom, innovation, and staying connected to the world around you while never losing sight of who you are. This narrative, woven through the elegant visuals and the evocative soundtrack, makes the PREMIÈRE SOUND watch a piece of jewellery and a lifestyle statement.